Who We Are
Law Firm Marketing Pros is a Jupiter, Florida-based digital marketing agency exclusively dedicated to helping law firms grow. For over a decade, we have delivered measurable results through our integrated Law Firm Client Generation System — a proven, AI-powered, data-driven approach that creates online omnipresence for our clients.
Local SEO is at the heart of what we do. As AI continues to reshape how Google surfaces local results — through AI Overviews, GEO, AEO, and evolving map pack algorithms — our Google Local Service Team is on the front lines, ensuring our clients dominate local search in their markets.
The Opportunity
The Local SEO Specialist is a crucial role at Law Firm Marketing Pros. As a member of our Google Local Service Team, you will be responsible for driving measurable SEO results for our law firm clients — increasing search traffic, improving keyword rankings, and maximizing local map pack visibility through expert citation development, Google Business Profile optimization, link building, and comprehensive campaign management.
This role demands a passionate, experienced individual who understands how to increase search traffic and keyword rankings for local businesses. A deep familiarity with keyword research, on-page and off-page optimization strategies, and AI-powered SEO tools is essential. Equally important is a commitment to lifelong learning — SEO is a continually evolving industry where algorithm updates and AI-driven search changes are constant.
As AI reshapes local search through Google's AI Overviews, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO), this role places you at the cutting edge of the most exciting transformation in search history — with the opportunity to directly impact how law firms are discovered by clients who need them most.
"This role is about more than rankings — it's about dominating local search with AI-advanced strategies that put our clients at the top of Google when it matters most."
What You'll Do
As a Local SEO Specialist, you will manage and grow the local search presence of high-value law firm clients across Google and beyond.
Build and optimize local citations, manage Google Business Profile (GBP) listings, and ensure NAP consistency across all directories. Leverage AI-powered tools to accelerate citation development and identify high-value local listing opportunities for law firm clients.
Implement advanced on-page and off-page SEO strategies to improve search engine rankings for client websites. This includes keyword research, content optimization, link building, and technical SEO improvements aligned with the latest Google algorithm updates.
Monitor and analyze campaign performance using Google Analytics, SEMRush, and AI-enhanced reporting tools. Develop data-driven strategies and actionable recommendations to continuously improve keyword rankings, local map pack visibility, and organic traffic.
Stay at the forefront of AI-driven search evolution — including Google's AI Overviews, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and algorithm updates. Apply advanced AI-powered tools to enhance campaign efficiency and results.
Work closely with the Local SEO Manager, Operations Manager, and other departments to develop comprehensive SEO action plans. Actively participate in team meetings, contribute strategic feedback, and align all efforts toward client campaign success and retention.
Provide detailed input into budget planning, maintain accurate timesheets, and deliver thorough analysis of completed tasks for costing purposes. Maintain clear, regular communication with team members and clients across all channels as required.
What We're Looking For
Proficiency required. Candidates must also demonstrate ability to quickly learn new AI-powered SEO tools as they emerge.
The Fine Print